German ministry under fire over `sexist` bike safety ad
(The Guardian Germany)

Demands to halt campaign featuring model wearing a helmet and just underwearAn advertising campaign by Germany´s transport ministry to persuade cyclists to wear helmets has sparked accusations of sexism, as it features a model wearing just a helmet and underwear.With the slogan: `Looks like shit. But saves my life,` the advert features a profile-shot of Alicija Köhler, a competitor in the gameshow Germany´s Next Topmodel, sporting a violet coloured helmet and a lacy bra. Continue reading...